Simone Plays Sims Hero
Official Media Kit 2026

SIMONE

PLAYS

SIMS

The Sims 4's most dedicated dark-aesthetic creator — building stories, communities, and brands one plumbob at a time.

29.2K
TikTok Followers
14+
Avg Twitch Viewers
42.3K
Total Likes
5×/wk
Live Schedule
Simone Plays Sims
Achievement Unlocked
🏆 TikTok Gaming Live Pro
Powered by the SPS Community
About the Creator

Simone Plays Sims 🖤🦇

Based in the West Midlands, UK, Simone is a dedicated Sims 4 content creator whose dark, authentic aesthetic has carved out a loyal niche within the simulation gaming community. Her content blends compelling storytelling, mod and custom content curation, and genuine community connection.

The SPS community — Simone's own loyal fanbase — is the heartbeat of everything she does. They show up every stream, every series, every challenge. It's their daily presence and energy that has driven Simone's growth, and any brand partnership enters that trusted space.

Drawing inspiration from Black Sims 4 creators like AshleyPlays, Alyces World, and Neuworld, Simone brings fresh, diverse storytelling to the Sims community. Her community's loyalty and daily engagement are a testament to the genuine connection she builds through every stream and video.

Location
West Midlands, UK
Niche
Sims 4 / Life Sim
Live Days
Mon–Thu, Sat–Sun
Live Hours
8pm – 11pm GMT
By the Numbers

Audience & Reach

0+
TikTok Followers
0+
Total TikTok Likes
0+
Twitch Live Viewers
0
YouTube Videos
Platform Statistics
Weekly Live Sessions
Live on Twitch & TikTok — 5 sessions per week
3hr
Average Stream Length
Deep engagement per session
UK
Primary Market
West Midlands based, UK-wide reach
Multi-Platform Presence

Where You'll Find Me

TikTok
@simoneplayssims
29.2K
Followers
Twitch
Live
simoneplayssims
Affiliate
14+ avg viewers
YouTube
@simoneplayssims30
1.64K
Subscribers
Instagram
@simoneplayssims
179
Followers
🏆
TikTok Gaming Live Pro
SPS Community Achievement · TTA Recognised
Verified
Status
Content Portfolio

Signature Series

Simone's content spans multiple long-form series, each with a dedicated following and distinct narrative style.

Ongoing Series
Chavs to Riches
A rags-to-riches Sims 4 storyline following Mercedes through hardship, hustle, and triumph. Raw, relatable storytelling with high viewer retention.
Completed — S1 (11 Episodes)
Alternative Island
A completed multi-episode Sims 4 series with long-form episodes averaging 2–3 hours. Demonstrates ability to sustain narrative arcs and audience commitment.
Legacy Challenge
Soul Food Legacy
A Sims 4 legacy challenge celebrating Black culture and family storytelling. Culturally resonant content that stands out in the Sims creator space.
Challenge Series
100 Baby Challenge
One of Sims 4's most popular challenge formats, executed with Simone's signature humour and community engagement style.
Active Series
Keeping Up with the Joneses
Rotational gameplay series with multiple households, offering diverse character perspectives and ongoing community investment.
Educational Content
Mods & CC Curation
Hand-picked custom content and mod recommendations for the Sims 4 community. High-value content for gaming accessory and software brands.
Sims 4 Gameplay
Who's Watching

Audience Profile

Simone's audience is a passionate, engaged community of Sims 4 enthusiasts who trust her recommendations and actively participate in her content.

🎮
Core Gamers
Dedicated Sims 4 players who actively seek mods, CC, and gameplay inspiration
🌍
UK-Centric
Primarily UK-based audience, ideal for British and European gaming brands
Alt & Creative
Alternative aesthetic community — receptive to bold, non-mainstream brand voices
💜
Loyal Community
Repeat live viewers and dedicated regulars demonstrate exceptional brand loyalty — showing up stream after stream, day after day

Audience Interests & Affinities

The Sims 4Life Simulation GamesMods & Custom ContentStorytellingStreaming CultureUK GamingAlternative AestheticsGothic CultureDigital GamingGame Keys & DealsTwitch StreamingTikTok LiveGaming PeripheralsPC GamingCreative GamingCommunity EventsLet's PlaysChallenge ContentBlack Gaming CreatorsInclusive Gaming
Brand Partnerships

Current Affiliations

Simone maintains active partnerships with established brands in the gaming and creator economy space.

Loaded (Formerly CD Keys)
Affiliate Partner
Official affiliate of the UK's leading digital game store, offering her audience savings on 15,000+ game titles across PC, PlayStation, Xbox, and Nintendo. Trusted by 219,000+ verified Trustpilot reviewers.
Tank Top Agency (TTA)
Creator Network Member
The SPS community's growth earned Simone recognition as TTA's first-ever TikTok Gaming Live Pro. Tank Top Agency provides brand campaign infrastructure and creator support — but it's the SPS community that drives the numbers.

Why Partner With Simone?

A partnership with Simone Plays Sims is a partnership with authenticity. Her audience trusts her — and that trust transfers to the brands she endorses.

01
Niche Authority
Simone is a recognised name in the UK Sims 4 community. Her recommendations carry weight with an audience that actively seeks her guidance on mods, games, and tools.
02
Consistent Touchpoints
With 5 live sessions per week, each 3+ hours long, brands receive sustained, repeated exposure — not a single-post flash. This builds genuine recall.
03
Authentic Integration
Simone's content style naturally accommodates organic brand mentions within gameplay, making sponsorships feel like recommendations rather than advertisements.
Work Together

Collaboration Options

Flexible partnership formats designed to fit your brand goals. All packages are negotiable — reach out to discuss a custom arrangement.

Starter
Get in Touch
  • Single TikTok dedicated post or reel
  • Brand mention in one live stream
  • Story/post on Instagram
  • Affiliate link in bio (30 days)
✦ Most Popular ✦
Creator
Get in Touch
  • Dedicated TikTok video + YouTube Short
  • 3× live stream brand integrations
  • Affiliate link in bio (90 days)
  • Community shoutout on all platforms
  • Mods & CC feature post (if applicable)
Brand Partner
Get in Touch
  • Monthly content package (4+ posts)
  • Weekly live stream integration
  • YouTube dedicated video
  • Community shoutout across all platforms
  • Custom creator code / affiliate link
  • Monthly performance report

All pricing is bespoke. Contact Simone directly to discuss your brand's needs and budget.

The SPS Community

Simone shows up every single day — streaming, creating, and pouring herself into her content. And alongside her, every step of the way, is the SPS community. They're not passive viewers; they're loyal regulars who fill her streams with energy, cheer on every milestone, and make every live feel like a gathering of friends. Simone's work built that community, and that community makes every brand partnership mean something real.

"An honest, humble and down to earth creator — our first ever TikTok Gaming Live Pro."
Tank Top Agency
Official TTA Statement
Let's Work Together

READY TO
COLLABORATE?

Whether you're a gaming brand, digital store, or streaming platform looking to connect with a dedicated Sims 4 audience — Simone is ready to bring your brand into her world.